American Crossroads, which has previously advertised in battleground states and Senate races, on Friday announced a week-long national cable buy focused on the Supreme Court's ruling that President Barack Obama's health reform law includes a new tax.
The court ruled that the fee that individuals who are required to but do not obtain health insurance would pay is constitutional and a tax, prompting a new outcry from Republicans and providing the basis for Crossroads' new advertisement.
"Uninsured Americans face a seven hundred dollar tax under Obamacare, increasing every year," the ad says. "Now it's official: Obama increased taxes on struggling families."
The ad, and other Republican's statements, point to instances of Obama saying the health reform law would not mean a tax increase.
Crossroads - one of a pair of big-spending conservative organizations founded by GOP strategist Karl Rove - said the ad is a six-figure buy and will air for approximately a week, starting Saturday.
Meanwhile, Crossroads GPS has updated its ad about Heidi Heitkamp in North Dakota. National Journal reports:
The Supreme Court's ruling on health care upheld the individual mandate as a tax, and now some groups are using that characterization to fight for a repeal of the law.
Conservative nonprofit Crossroads GPS, which is linked to super PAC American Crossroads, announced today it has updated its issue ad in North Dakota. It blasts Heidi Heitkamp, North Dakota's Democratic Senate candidate, for her support of the health care law. The ad refers to the mandate as a $500 billion tax.
The group spent $180,000 to run the ad through July 7 on North Dakota television.