Sunday, October 4, 2026

In Ads, Dem Candidates Fault Their Own Party

Our most recent book is The Comeback: The 2024 Elections and American Politics. It includes a chapter on congressional and state elections.  In 2024, the book explains, the Democrats' problems involved reality, not just messaging.

Andrew Solender at Axios:
Democrats are adopting a drastically more negative tone toward their own party in the 2026 midterm elections, swapping promises of bipartisan collaboration with vows to "take on corruption in both parties."

Why it matters: This surge in political friendly fire reflects the extraordinary level of anger candidates are seeing from their voters toward the Democratic Party and the national political establishment.

Sam Forstag, a House candidate in Montana, told Axios in an interview that "a whole lot of my coworkers got a sour look on their face" when he revealed he was running as a Democrat.
"We have heard pretty loud and clear, whether it's at our town halls or on parade routes, that ... there's just a growing frustration with both political parties," said Jake Johnson, a Democratic candidate in Minnesota.

By the numbers: An Axios analysis of more than 350 ads in federal and statewide elections since 2018 found a huge uptick in Democratic ads mentioning either the Democratic Party or both parties in a negative context.The analysis looked at ads run between Aug. 24 and Sept. 22 of each election year that used phrases such as "my own party," "both parties," and "party leaders."

Candidates often try to appeal to swing voters by pitching themselves as bipartisan problem solvers, pointing out past instances of collaboration or making pledges to work across the aisle if elected.
But Democrats have leaned hard into more populist, anti-establishment rhetoric this year, with ads denouncing a broken political system or citing past instances in which they defied their party.

"I didn't care that he was a Democrat or the pressure that I got to make it go away," Virginia Democrat Shannon Taylor says in one ad about the prosecution of former state Sen. Joe Morrissey.
Data: AdImpact; Note: Party totals include independents running as the de facto nominee; Chart: Andrew Solender/Axios