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Divided We Stand

Divided We Stand
New book about the 2020 election.

Monday, April 20, 2009

News Sites & 2008 Race: Lingering Impact

Several months after the election, news sites continue to benefit from the interest that the 2008 election generated. From MediaWeek:
According to numbers compiled by Nielsen Online, in March category giants (39.9 million uniques) (38.7 million and Yahoo News (37.9 million) each saw their unique user bases dip just a few percentage points since their November peak. It seems as though the mega-interest in the great race between Obama and Sen. John McCain has habituated users to garner more news online.