"What I don't like about as far as an online strategy is that she puts most of her eggs in the Facebook basket. She should be extending her online cachet into other strategy,” he said. Raynor and other consultants claim that her e-mail list of supporters could be larger considering her political celebrity. Online political strategists have come to see an e-mail list as the essential tool of a web campaign. Raynor, who works for a firm that works with a statewide candidate and a congressional candidate, noted that the Obama campaign raised two-thirds of its funds through its enormous e-mail list of around 10 million backers. Obama’s list of grass-roots supporters was such a powerful tool that, after the election, the Democratic National Committee adopted it and renamed it Organizing for America.
“Even with this web 2.0 and social networking, we still see that one of the most powerful tools is a really good e-mail list,” said a former campaign co-manager for former Sen. Fred Thompson’s (R-Tenn.) 2008 presidential bid who declined to be named.
Sunday, November 29, 2009
In an earlier post, we cited an article on Sarah Palin's Facebook tactic. Nevertheless, The Hill quotes GOP consultant Jordan Raynor criticizing her Internet presence: