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Divided We Stand

Divided We Stand
New book about the 2020 election.

Monday, February 25, 2013

Conservative Victory Project and Donor Reassurance

Why did the Conservative Victory Project announce that it would try to prevent the nomination of Akin-style candidates?  Though some conservatives are angry, Michelle Cottle notes at the Daily Beast, the announcement does address widespread concern that party groups need to learn the lessons of 2012.
Rove’s donors were no exception to this trend, meaning he needed to do something to unruffle their feathers. Fast. “This is all about the donors,” says another veteran strategist. And what better way to make a statement to donors than to formulate a brand-new strategy and splash it across the front page of the paper of record? Message: lessons learned. Course correction set. “This is a follow-the-shiny-ball strategy,” the strategist argues. “It’s smart to get donors focused on the future, focused on a new mission right away as opposed to waiting.”

As for the backlash among purists, some political watchers assume this too is all part of the larger plan. How better to reassure anxious donors that their distaste for Akin-like candidates is shared than to poke a stick in the eye of the party’s anti-establishment forces—and, for good measure, to do so in the newspaper that symbolizes all that hard-core conservatives despise? Rove isn’t an idiot, Republicans point out. He may have simply calculated that it was worth the short-term beating in order to show his donors some love, and thus live to fight another day.