Search This Blog

Divided We Stand

Divided We Stand
New book about the 2020 election.

Friday, November 12, 2021

Christie's Strategy... for Selling Books and Getting Ink

At Politico, Meredith McGraw and Marc Caputo report on Chris Christie:
The former New Jersey governor has launched what amounts to a de facto exploratory bid for president, and it’s already put him on a collision course with his longtime political ally.

While Christie’s criticism of the party’s focus on the 2020 election results and subtle knocks on other aspects of Trump’s term are designed to create a distinct lane for him in the 2024 primary, he’s also courting confrontation with a former president who still commands the loyalty of the Republican base.


Christie’s stepped-up criticisms and media tour bear all the hallmarks of an early presidential campaign, said Gregg Keller, a Republican strategist.

“There's virtually no downside to running for president anymore. It’s a big business. It gets you bigger speaker fees. It helps you sell books and gives the cable news networks an excuse to bring you on,” Keller said. “I think he has learned that if he's willing to say things that sometimes cut against Trump — sometimes cut against what MAGA believes — that he's going to continue to get interview requests, even though he's no longer governor.”