Bragging about one’s voting record used to be a staple of political advertising, and a career in Congress was worn as a badge of honor. But this year, many House candidates are deciding not to mention their service here, a blunt acknowledgment of the dim view that a vast majority of voters have of Congress.
In acts of great creativity, or profound chutzpah, some members, former and current, are shrouding their jobs with fuzzy images of cute children back home or tales of their private sector jobs. Where incumbents are being challenged by former members, the sitting members of Congress are painting their opponents as consummate insiders.
“With record low job approval, it’s not surprising that incumbents aren’t anxious to highlight their ties to Washington,” said Nathan L. Gonzales, deputy editor of The Rothenberg Political Report, a nonpartisan political publication.
Mr. Heck [R-Nevada], in an ad that refers to him as “Dr. Joe Heck,” speaks about his father’s heart attack and points out that “as a doctor I’ve cared for thousands of seniors.” For good measure, he adds at the end, “I’m Dr. Joe Heck, and I approved this message.”