On August 8, 1977, Newsweek reported:
Bob Dole meant to win black friends with his conciliatory speech to the National Urban League last week, but he committed a gaffe that undid his mea culpas. "We may have gotten what we deserved in terms of the black vote in 1976," the Republican Vice Presidential candidate began. ". . . I'll confess we haven't done enough. I promise we'll do more. We can't run with Lincoln any more." Unfortunately, Dole's speech didn't end there. "Vernon [Jordon] said he was sending a warning to both parties," the Kansas senator declared. "We got ours. We got ours in spades." There was an audible ripple of groans. "That's not offensive to me," Dole said later. "In the Midwest that means we were clobbered . . . I don't think it's anything at all unless somebody makes something of it."