Search This Blog

Defying the Odds

Defying the Odds
New book about the 2016 election.

Wednesday, September 17, 2014

Crossroads GPS v. Mark Udall

Crossroads GPS is running an ad against Mark Udall.  The Washington Examiner reports:
One of the leading pro-Republican outside groups will try to chip away at Sen. Mark Udall’s support among women with a new ad launching Tuesday.
Crossroads GPS, the nonprofit arm of the Karl Rove-backed group American Crossroads, will debut a television advertisement throughout Colorado urging women voters to “vote ‘no’ on Mark Udall.”
Udall, a Democrat, has maintained a commanding lead over Republican Rep. Cory Gardner among women, whose support could decide the outcome of this key Senate race.
The ad, “Talk,” features four women chatting around a kitchen island about the upcoming election.

“We aren’t single-issue voters,” one woman says. “We care about good jobs that support our families.”



Four years ago, Frank Luntz offered some good advice:
Connecticut GOP Senate candidate Linda McMahon spent more than $40 million of her own money, much of it on ads that often did her more harm than good. The most memorable featured two chatty women in a car talking about McMahon's job-creation capabilities. When one asked whether the other thought McMahon could shake things up in Washington, the two chirped in confected unison, "Oh, yeah." The response from viewers: Oh, no. No actors. Ever.