One of the leading pro-Republican outside groups will try to chip away at Sen. Mark Udall’s support among women with a new ad launching Tuesday.
Crossroads GPS, the nonprofit arm of the Karl Rove-backed group American Crossroads, will debut a television advertisement throughout Colorado urging women voters to “vote ‘no’ on Mark Udall.”
Udall, a Democrat, has maintained a commanding lead over Republican Rep. Cory Gardner among women, whose support could decide the outcome of this key Senate race.
The ad, “Talk,” features four women chatting around a kitchen island about the upcoming election.
“We aren’t single-issue voters,” one woman says. “We care about good jobs that support our families.”
Four years ago, Frank Luntz offered some good advice:
Connecticut GOP Senate candidate Linda McMahon spent more than $40 million of her own money, much of it on ads that often did her more harm than good. The most memorable featured two chatty women in a car talking about McMahon's job-creation capabilities. When one asked whether the other thought McMahon could shake things up in Washington, the two chirped in confected unison, "Oh, yeah." The response from viewers: Oh, no. No actors. Ever.