Our forthcoming book is The Comeback: The 2024 Elections and American Politics. Among other things, it discusses Trump's media strategy.
The White House has launched a new Drudge Report-like website devoted to promoting pro-Trump news stories.
Why it matters: The site, called White House Wire, represents the administration's latest effort to circumvent the mainstream media and present itself in a positive light
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What they're saying: A White House official said the site serves a key strategic purpose: To give pro-Trump influencers a central hub to disseminate Trump-favorable coverage.
- "It's a place for supporters of the president's agenda to get the real news all in one place in a shareable and readable format," the official said.
- "The website will be a one-stop shop for news and is part of the Trump administration's effort to provide transparency and institute policies that put America first," they added.
For the second day in a row on Tuesday, White House press secretary Karoline Leavitt held a press briefing exclusively for members of what she called the “new media,” claiming she was fulfilling a promise she made at the start of the Trump administration to speak to “all media outlets.”
Of course, as she laid bare at the start of Monday’s presser, these sessions are mostly a way to take softball questions and applause lines from a host of MAGA sycophants who are absolutely ecstatic to be given the opportunity to sit in the White House and play reporter.
“This is our first official influencer briefing,” Leavitt said at the start of Monday’s event. “Millions of Americans are now turning to social media and independent media outlets to consume their news, and we are embracing that change, not ignoring it.”
