American Crossroads, the new conservative political action organization, today announced plans to spend more than $10 million on an extensive get-out-the-vote (GOTV) plan called “MOVERS” – Mobilizing Our Voters to End Reckless Spending. The MOVERS program will be augmented by GOTV activities in these and other states by other independent groups that are working with American Crossroads.
In each of the eight target states, American Crossroads will use enhanced voter files and data on absentee ballot and early voting patterns to deliver absentee ballot mailers with chase calls, early voting notifications by mail and phone calls, and a 72-hour mail and phone call blitz prior to Election Day. Target universes for the program include high, medium and low propensity Republican voters, as well as high propensity independent voters.
“We have an unprecedented opportunity to restore balance and fiscal responsibility to Washington this fall,” said Steven Law, president and CEO of American Crossroads. “To do that, American Crossroads will conduct an intensive turnout effort and work closely with other independent partners on mobilizing our voters to end reckless spending.”
Targeted voters in Arkansas, Colorado, Florida, Kentucky, Missouri, Nevada, New Hampshire and Washington State will receive multiple contacts and follow-ups through the American Crossroads “MOVERS” GOTV plan.
Politico calls it "outsourcing the 72-Hour Plan."
USA Today reports on the Democratic reaction:
Democrats are using a burst of recent ad spending by American Crossroads and an affiliated group to raise money for the party's Senate candidates.
In an e-mail sent to supporters today, the Democratic Senatorial Campaign Committee's Executive Director J.B. Poersch called on rank-and-file Democrats to donate to counteract the group's spending.
Here's an excerpt:
Feel that wind blowing? That's Bush strategist Karl Rove breathing down our necks.
In the past 72 hours, his shady American Crossroads group launched an on-air assault on Barbara Boxer and Russ Feingold. Rove was already hitting Harry Reid and Robin Carnahan. And that's just one of a slew of corporate-funded GOP front groups.
In six years at the DSCC, I've NEVER seen anything like this. Republicans are coming after us earlier and harder than ever to win back the majority.