American Crossroads, the new conservative political action organization, today announced plans to expand its extensive get-out-the-vote (GOTV) plan to the emerging Senate battleground of West Virginia.
Called “MOVERS” – Mobilizing Our Voters to End Reckless Spending – the GOTV effort will be augmented by GOTV activities in West Virginia and other states by other independent groups that are working with American Crossroads.
In West Virginia, American Crossroads will use enhanced voter files and data on absentee ballot and early voting patterns to deliver absentee ballot mailers with chase calls, early voting notifications by mail and phone calls, and a 72-hour mail and phone call blitz prior to Election Day. Target universes for the program include high, medium and low propensity Republican voters, as well as high propensity independent voters.
West Virginia is the ninth state in which American Crossroads will invest in GOTV activities. The other states include Arkansas, Colorado, Florida, Kentucky, Missouri, Nevada, New Hampshire and Washington State.
“West Virginia has emerged as a key state in the battle for control of the U.S. Senate and we are expanding our plans accordingly,” said Steven Law, president and CEO of American Crossroads. “West Virginia needs a Senator who will stand up unequivocally to Barack Obama’s agenda.”
State Democratic Chairman Larry Puccio said he is not surprised American Crossroads is spending in West Virginia.
"While we expected Raese to have to bring in out-of-state support, we are excited about the organizations within West Virginia that have endorsed Joe Manchin," such as the United Mine Workers, the West Virginia Coal Association and the state Chamber of Commerce, Puccio said in an e-mail to the Gazette-Mail.
"Those organizations, that represent hundreds of thousands of individuals and families, will make it clear to John Raese that West Virginia cannot be bought," Puccio said.