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Defying the Odds

Defying the Odds
New book about the 2016 election.

Saturday, October 30, 2010

CA: Meg Softens

The San Francisco Chronicle reports:

Meg Whitman stopped by a Cuban bakery in Glendale Friday. And in the past few days, she's also hit a pizza parlor, an ice cream shop and a diner.

With a Field Poll this week showing the GOP gubernatorial candidate trailing Democrat Jerry Brown by 10 points - and with more than half of Californians having a negative view of her - Whitman's Rolls-Royce campaign is trying something new: Honda Civic-style charm.

The former eBay CEO is sliding into diner booths and talking to small-town voters, sampling goodies at butcher shops, waving to passers-by, strolling Main Streets and airing soft-focus ads that rhapsodize about how "real" she is.

With three days left in a campaign that has lasted 18 months and cost her $142 million of her own money, analysts are wondering why Whitman hasn't done more unscripted events like those before the final lap of her campaign.