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Defying the Odds

Defying the Odds
New book about the 2016 election.

Wednesday, October 13, 2010

American Crossroads Independent Expenditures: The House Surge Strategy

The Wall Street Journal reports:

An alliance of Republican groups is launching a $50 million advertising blitz this week in a final push to help the GOP win a majority in the House, representing the biggest spending blitz ever by such groups in a congressional election campaign.

The coordinated effort, which the groups have dubbed the "House surge strategy," tops what the official Republican House election committee expects to spend on television ads for the entire contest. It is aimed at the few dozen competitive races where Democratic candidates have significantly more money in the bank than their Republican opponents, eating into one of the Democrats' last financial advantages.

Democratic candidates, notably incumbents, have raised more cash than many of their Republicans rivals in this year's most competitive House races, according to a Wall Street Journal tally of Federal Election Commission data. In the 40 races deemed toss-ups by the Cook Political Report, a political handicapper, Democratic candidates had a combined $39.3 million of cash on hand as of June 30, the most-recent filing deadline. Republican candidates had $16.5 million in the bank.

Steven Law, who runs two of the Republican organizations, American Crossroads and its affiliate Crossroads GPS, said the effort was "aimed at putting Republicans over the top by evening out the financial disparities and dramatically expanding the field of battle."

Mike Allen follows up:

AMERICAN CROSSROADS’ Jonathan Collegio e-mails: “While the Democrats were putting together meaningless ads in Washington, D.C, we have been organizing a House surge strategy focused on economic and pocketbook issues real and dear to voters, that will complement what we've already done in the Senate. … We'll be involved in at least 15, and potentially more than 20, House races in this effort, starting with eight this week. And there’s no question that the recent antics by the White House and DNC are helping us to fund the House Surge.”