Search This Blog

Defying the Odds

Defying the Odds
New book about the 2016 election.

Tuesday, November 2, 2010

American Crossroads Technology

CNN reports:

Just outside Las Vegas, a powerful new political group is conducting an experiment.

American Crossroads, the third party organization advised by Karl Rove, sent volunteers into neighborhoods outside the city to get out the vote for Republican Senate nominee Sharron Angle. But it wasn't your typical get out the vote effort. CNN got an exclusive look.

Volunteers were armed with iPads. The iPad software directed each volunteer to homes pre-selected by the group. As the volunteers asked questions and filled in the answer on the iPad, the information was sent back real time to a database controlled by American Crossroads.

"This new technology will allow us to regain the technological edge when it comes to contacting voters for elections," says American Crossroads communications director Jonathan Collegio. He acknowledges Republicans started losing that edge in 2006 and then watched it "slip to the Democrats" when then-candidate Obama built a massive database built on new voters reached through social media