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Divided We Stand

Divided We Stand
New book about the 2020 election.

Sunday, November 28, 2010

American Crossroads TV Spending

The Los Angeles Times reports:
Also on the Republican side was Crossroads Media, a media-placement firm that took in close to $40 million in ad buys for clients that included American Crossroads and Crossroads GPS, advocacy groups cofounded earlier this year by Republican strategist Karl Rove.

Patti Heck, president of Crossroads Media, said the firm took in more than the approximately $40 million that was disclosed in federal campaign finance reports, but she declined to specify how much.

In the end, though, "it was the television stations that benefited the most," Heck said. "I would say they were the real winners."

Heck said her firm — founded in 2001 by conservative activist Michael Dubke — is not affiliated with the other two Crossroads groups. She dismissed the similar names as coincidental. However, Carl Forti, political director at American Crossroads, worked with Dubke to form another firm, the Black Rock Group. Crossroads Media and the Black Rock Group share the same Alexandria, Va., address, according to their websites.

Heck said that in the final days of the elections, stations attempted to raise ad rates because airtime was so scarce.

"At the end, when everyone was buying, it just got insane," she said. "At times, we said, 'We're not paying it' and went to cable or something else. It gets offensive after a while."