When the Obama campaign unveiled its fictional character Julia, officials hoped she might become a household name to show how the president's vision for the United States would benefit millions of Americans, especially women.
Instead, she is getting attention from Republicans who hope to use her to symbolize what they see as Mr. Obama's failures: An overreaching government.
According to the Twitter analytic Topsy, #Julia has been mentioned more than 20,000 times in the past two days as Republicans have been gleefully attacking Julia with their own interpretation of what she represents.
In "The Life of Julia," the Obama campaign released a web slideshow that takes the viewer through the life stages of a fictional woman named Julia. At age three, a slide says Julia is enrolled in the government Head Start program, which says presumptive Republican nominee Mitt Romney would slash. Later in life, the web tool says Julia received cheaper student loans, a Pell Grant and a tax credit. She benefited from the health care law and in her older years, Julia received Medicare and Social Security.
To Republicans, she represents a society increasingly dependent on government handouts.
As the Labor Department's announcement Friday morning that the economy added just 115,000 new jobs in April, Republicans took to Twitter to say "Julia needs a job."
RNC Research@RNCResearch#Julia Needs A Job bit.ly/JY6t8p4 May 12