Thursday, May 3, 2012

The Social Victory Center

At The Christian Science Monitor,  David Grant writes:
The Republican National Committee unveiled its Social Victory Center on Tuesday, a Facebook application that lets users engage in campaign mainstays like phoning undecided voters, joining volunteer efforts, and distributing voter-registration materials from their couches or favorite caf├ęs.

The app is an attempt to reverse the digital edge Democrats built by harnessing social media more adeptly during Barack Obama's 2008 campaign. Republicans hope that it will help them with two key demographic groups, in particular: young voters and women. Fifty-four percent of Facebook's 161 million active US users are women, and 58 percent are under age 34, according to the RNC.