In a Politico interview, incoming RGA chair Bobby Jindal seems to endorse the "Sam's Club" approach of Ross Douthat and Reihan Salam.
Louisiana Gov. Bobby Jindal on Monday called on Republicans to “stop being the stupid party” and make a concerted effort to reach a broader swath of voters with an inclusive economic message that pre-empts efforts to caricature the GOP as the party of the rich.
In his first interview since his party’s electoral thumping last week, Jindal urged Republicans to both reject anti-intellectualism and embrace a populist-tinged reform approach that he said would mitigate what exit polls show was one of President Barack Obama’s most effective lines of attack against Mitt Romney.
“We’ve got to make sure that we are not the party of big business, big banks, big Wall Street bailouts, big corporate loopholes, big anything,” Jindal told POLITICO in a 45-minute telephone interview. “We cannot be, we must not be, the party that simply protects the rich so they get to keep their toys.”The last point is telling, since Douthat has also noted that "any future `Party of Sam's Club' Republican majority is going to need to win back at least some of the mass-upper-class votes that the party has hemorrhaged during the Bush years." Rhodes Scholar Jindal may be well positioned to unite these groups.
He was just as blunt on how the GOP should speak to voters, criticizing his party for offending and speaking down to much of the electorate.
“It is no secret we had a number of Republicans damage our brand this year with offensive, bizarre comments — enough of that,” Jindal said. “It’s not going to be the last time anyone says something stupid within our party, but it can’t be tolerated within our party. We’ve also had enough of this dumbed-down conservatism. We need to stop being simplistic, we need to trust the intelligence of the American people and we need to stop insulting the intelligence of the voters.”