Rove earlier this month spoke with major donors in New York about a voter data project that he has estimated could cost between $15 million and $20 million. He has been working with San Francisco-based private-equity investor Dick Boyce, who is fronting a political data concept called Liberty Works, sources tell POLITICO.
The public relationship between Rove and Boyce has been complicated, according to several sources familiar with the project. Rove has openly embraced Boyce’s work, touting it at an invitation-only conference that drew some of the GOP’s biggest names to a swanky Georgia resort in March. But Boyce has established distance from Rove, indicating to prospective donors that he’s not simply a front for the latest project from the Rove-conceived Crossroads groups, which sponsored one of Rove’s New York meetings this month.
Likewise, Crossroads spokesman Jonathan Collegio, called Liberty Works a “stand-alone” effort.
Meanwhile, POLITICO has learned that a voter database outfit called Themis, established by the political network associated with David and Charles Koch, has been working with an established private political data company called i360. The partnership seems to give Koch World, which until recently had mostly focused on conservative issue advocacy, new reach into Republican Party politics.
On its website, i360 boasts of maintaining a constantly updated database of over 187 million active voters and over 211 million consumers that “provides hundreds of data points on every American adult that is currently or potentially politically active.”