Crossroads Grassroots Policy Strategies is bringing out the big puns in its fight against Obamacare.
The Karl Rove-backed advocacy organization announced its entry Monday into the Health and Human Services Department's video contest aimed at promoting Obamacare among young Americans, the group key to keeping premiums down in the law's new insurance exchanges. The contest, which opened Aug. 19, is meant to raise awareness of the law and encourage enrollment among young people by using a medium the YouTube generation knows well.
The video, simply titled "Propaganda," satirizes the contest by covering what Crossroads sees as unfavorable aspects of the law—including the individual mandate and possible premium increases—all presented in a faux-cheery, infomercial-style voiceover. "We're in it to win it," said Crossroads GPS President and CEO Steven Law. "There is an ugly side to this law, and we expect the government to communicate those less savory aspects of the law to young people just as they are hyping some of the benefits. We hope every young person will watch this video--and vote for it."