"With a variety of center-right groups involved in the presidential election, American Crossroads expects the site to be a useful tool to provide access to a variety of research information — including Crossroads research — that groups will be able to utilize," Crossroads spokesman Jonathan Collegio said in a statement announcing the site's creation.
This will allow the Republican National Committee, the eventual Republican presidential nominee and other GOP candidates to see what the group is focusing on and message accordingly.
"With such a large proportion of our 2012 efforts aimed at the presidential election, the 1600 Fund will be a new portal for activists, donors and journalists who want to learn about Crossroads activity in the presidential contest, from research to TV ads to online donations for our efforts," said Steven Law, president and CEO of American Crossroads. "A great challenge in modern campaigning is aggregating the nearly infinite amount of research and information that is publicly available into one site, and the American Crossroads 1600 Fund initiative aims to do exactly that."
Tuesday, November 8, 2011
More on The 1600 Fund
At The Hill, Cameron Joseph reports on the 1600 Fund, a new American Crossroads project: