Are American Crossroads and Crossroads GPS comparable to labor unions and MoveOn.org? Democratic activists scoff at the question. But Steven Law, Crossroads' CEO, says yes.
"American Crossroads was conceived as an answer to the hundreds of millions of dollars that unions and MoveOn.org and other groups on the left have been spending for years to support Democrats," Law said.
"So we started American Crossroads because we thought there ought to be a way for us to try and level the playing field."
Adam Ruben, political director for Moveon.org, says it's a fundamentally different approach to political engagement.
Labor union representatives argue that the two Crossroads groups spend their money overwhelmingly on ads, not on get-out-the-vote efforts and advocating for safer work environments, which, union representatives argue, enhance democracy.
Representatives from Crossroads say they are experimenting with new ways to get out the vote online and through technology but acknowledge that it doesn't approach the boots-on-the-ground power the unions have. GPS also spends money supporting other groups that share its less-regulation/lower-tax agenda, which they believe also contributes to society but from a different political perspective.