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Defying the Odds

Defying the Odds
New book about the 2016 election.

Friday, June 8, 2012

Update on Crossroads Ad Buy

At Politico, Alexander Burns writes of the new Crossroads ads in New Mexico, Indiana, and Montana:
New Mexico is a race that’s looked like more of a reach for Republicans: the Democratic nominee, Martin Heinrich, has held a lead over former Rep. Heather Wilson (a former Crossroads board member, by the way) in public polling. The fact that outside groups are investing there is a sign that the race isn’t a foregone conclusion.
Indiana is on the other side of the spectrum: a campaign in which Republicans have been favored, but where Sen. Dick Lugar’s defeat in the GOP primary has raised the prospect of a competitive general election. And Democratic Rep. Joe Donnelly, the challenger for the seat, rushed to paint the Crossroads ads as a sign Republicans are nervous.
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The ad buys show Crossroads testing the limits of the Senate map on both sides — offense and defense. That’s one of the luxuries of virtually unrestricted campaign spending: you don’t have to be as cautious about cutting checks or practice aggressive triage early in the election cycle.
At The Hill, Cameron Joseph says:
 Crossroads GPS is spending $866,000 combined to blame Sen. Jon Tester (D-Mont.) and Rep. Joe Donnelly (D-Ind.) on the rising national debt and rip them for backing Democrats' health insurance reform law and the stimulus package. In New Mexico, American Crossroads introduces former Rep. Heather Wilson (R-N.M.) to voters with a positive bio spot that has approximately $250,000 behind it. Wilson won her primary on
The ad buys suggest that the behemoth Republican-affiliated group sees both New Mexico and Indiana as potentially competitive races — it's their first ad buys in either state. Most observers see Wilson as a slight underdog, but Republicans are high on her candidacy. Indiana became a state in play when Indiana state Treasurer Richard Mourdock (R) beat incumbent Sen. Dick Lugar (R-Ind.).