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Defying the Odds

Defying the Odds
New book about the 2016 election.

Friday, June 15, 2012

Forward and Back to the Future?

In 2010, as this blog noted at the time, James Carville and Stanley Greenberg looked at focus groups and issued a warning to the president:
The weakest messages assert we should “go forward, not back.” Voters are not moved by Democratic messages that say ‘go forward, not back,’ mention President Bush, compare then and now, or even that hint the economy is “showing signs of progress.” No matter how dramatically these messages set out the record of Republican obstructionism, their work for the wealthiest and Goldman Sachs, the millions of jobs lost and Democrats’ support for jobs, small business and new industries – these messages falter before the Republican attack.
The messages get lower scores and lose voters. After hearing this battle of Republican and Democratic messages, 8 percent shift their vote to support the Republican, while only 5 percent move to the Democrats. We lose ground. These messages are helping the Republicans.
Somebody should tell the president's social media team: