1. Improve the party’s fundraising. “Candidates come and go but the party is eternal.” Says the GOP can’t rely on wealthy candidates — or from getting money from one or two wealthy donors.
2. Improve the party’s infrastructure. It’s weak nearly everywhere in the state, but for now they’re going to focus on areas where there is a weak Dem incumbent that can be picked off — or a weak Republican who is vulnerable.
3. Recruit and train strong local candidates.
4. Reach out to Latino and Asian voters and candidates. “Republicans need to be in every — EVERY — neighborhood in California.” Asked whether that means changing their policy on immigration, Brulte deferred. “Remember, I’m the nuts-and-bolts guy.” He’s not going to worry about policy. All he would allow is, “Republicans need to show their heart more. They need to show their servant’s heart.