At The Atlantic, Molly Ball writes:
Insiders are calling Organizing for Action "OFA 4.0" -- the fourth iteration of the acronym. OFA 1.0 was the first presidential campaign; 2.0 was its successor, Organizing for America, which became an arm of the Democratic National Committee in 2009; 3.0 was the reelection campaign.
OFA 2.0 is the most direct precedent for the current effort -- and a cautionary tale. Organizing for America was largely blamed for having squandered the momentum of Obama's first victory, allowing the president to get mired in D.C. deal-making and leaving his rank-and-file supporters out in the cold.
Veterans of the group bristle a bit at this characterization, but most acknowledge that Organizing for America took too long to get started, lacked a focused mission, didn't play well with other actors (such as local Democratic parties) and, because of its affiliation with the DNC, suffered from conflicting imperatives. Was its job to push Obama's plans, or was it to get more Democrats elected?
"The biggest problem with being inside the DNC was that we couldn't put pressure on Democrats," one Organizing for America veteran told me. Though Democrats commanded a 54-seat House majority and 60-vote Senate supermajority, it became clear early in Obama's first term that they would need some cajoling to go along with plans like the stimulus bill and especially the health-care legislation.