In Defying the Odds, we talk about the social and economic divides that enabled Trump to enter the White House.
- This analysis finds five unique clusters of Trump voters: American Preservationists (20%), Staunch Conservatives (31%), Anti-Elites (19%), Free Marketeers (25%), and the Disengaged (5%)
- There is no such thing as “one kind of Trump voter” who voted for him for one single reason. Many voted with enthusiasm for Trump while others held their noses and voted against Hillary Clinton.
- Trump voters hold very different views on a wide variety of issues including immigration, race, American identity, moral traditionalism, trade, and economics.
- Four issues distinguish Trump voters from non-Trump voters: attitudes toward Hillary Clinton, evaluations of the economy, views about illegal immigration, and views about Muslim immigration.