Our most recent book is The Comeback: The 2024 Elections and American Politics. It includes a chapter on congressional and state elections. Oppo is part of the story.
Today, oppo researchers can provide quite a lot of value for less than $20,000 and month of digging. Just ask Dan Barkhuff, a former Navy Seal and founder of Civly.
While attending Harvard Medical School, Barkhuff started a Facebook group he named Veterans for Responsible Leadership. Following Trump’s election in 2016, the group morphed into a Super PAC. Barkhuff met Sarah Longwell, founder of Republican Voters Against Trump, and befriended fellow Vermont resident Stuart Stevens, who officially joined the Lincoln Project in May 2020. Barkhuff recorded two videos for the group - “Betrayed” and “Conservative” - that racked-up three million views on YouTube alone. (You can read more about Barkhuff’s pre-Civly career in this December 2020 New Yorker profile by Paige Williams.)
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He and his friend Matt Haunauer, a data scientist with a Ph.D. from Indiana University, asked themselves: What if we looked at this from the other direction? What if we could learn more about candidates by mining their campaign finance reports, using AI?
“Lo and behold, we became an opposition research firm,” Barkhuff told me in an interview earlier this year.
The goal of his new firm, Civly, is to “democratize oppo.” Using Claude, the company can make sense of vast fields of data hovering on the Internet, from YouTube videos to the Ashley Madison client database.
The firm generates the first cut of an oppo research report using a proprietary tool trained on actual oppo research books prepared the old-fashioned way. Then an experienced oppo researcher reads through the draft, checking every item manually. In a few days, Civly can deliver a 20-page oppo research book for $7,500.
To build on that and support a campaign through Election Day, Civly offers a subscription-based service it calls the Command Center. Civly can also source and manage an oppo research “concierge” for campaigns that don’t have such capability in-house.
Among veteran oppo researchers, the Platner campaign’s $6,250 investment in a limited vetting of the now-famous oyster farmer prompted eye-rolls and guffaws. But it may point to the new economics of oppo research, for candidates and consultants alike..