Vote 2010

From The Washington Post:

President Obama will declare his stake in the November midterm elections for the first time on Monday as his Democratic Party announces an ambitious strategy to appeal to independent voters in its quest to maintain control of Congress.

Obama plans to issue a call-to-action video message to his supporters on Monday, the first in a series of personal efforts designed to rekindle the grass-roots magic that propelled him to the presidency in service to his party's congressional and gubernatorial candidates, Democratic officials said.

At Politico, Ben Smith notes:

Obama speaks with unusual demographic frankness about his coalition in his appeal to "young people, African-Americans, Latinos, and women who powered our victory in 2008 [to] stand together once again."

Turning out those so-called "surge" voters -- who turned out for the first time to back Obama, but who sat out gubernatorial races in New Jersey and Virginia last year -- has become the Democrats' central pre-occupation for the midterm elections, and the new Democratic effort to nationalize the election around Obama and his agenda mark an attempt to energize those voters.