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Divided We Stand

Divided We Stand
New book about the 2020 election.

Sunday, March 9, 2014

Microtargeting and Health Care

Obama won the presidency with microtargeting and the promise of health care.  It is karma time, as The Washington Examiner reports:
Republican National Committee data operatives will build a list of the millions of Americans who have lost insurance policies due to Obamacare in order to help their candidates win over these voters at the ballot box in 2014 and 2016.
"Getting that information [on plan cancellations] and having good data as to who votes, who doesn't vote, voter registration, party affiliation, consumer characteristics, cross-referenced with that kind of information, I think, is important for us to have," Republican National Committee Chairman Reince Priebus told the Washington Examiner after his CPAC panel presentation Saturday morning.
It's early in the process, though, because the cancellations are still taking place.
Priebus said the RNC's data goals won't be hindered by the leftward lean of many tech staffers. "We have not had a difficult time finding data scientists and software engineers," he said. "We've brought in some of the top engineers from LinkedIn, Yahoo, and Facebook that are working on these data projects that we have at the party."