The documents reveal the campaign’s most sensitive calculations. Much of the strategizing in the Georgia contest, as is typical in southern politics, revolves around race. But the Nunn memos are incredibly unguarded. One is from Diane Feldman, a Democratic pollster and strategist who counts among her clients Minnesota senator Al Franken, South Carolina representative James Clyburn, and former Los Angeles mayor Antonio Villaraigosa. Feldman, who did not return calls seeking comment, is frank in her characterization of the demographic groups — Jews, Asians, African Americans, Latinos, and gays — that are essential to a Democratic victory. The Nunn campaign declined to comment about the document on the record.
The campaign’s finance plan draws attention to the “tremendous financial opportunity” in the Jewish community and identifies Jews as key fundraisers. It notes, however, that “Michelle’s position on Israel will largely determine the level of support here.” That’s a position she has yet to articulate — her message on the subject is marked “TBD” in the document — and Israel goes unmentioned on her campaign website.
Asians are also identified as key fundraisers. The community is described as “very tight,” one in which people work to “become citizens quickly.” Nunn’s strategists also say there is a “huge opportunity” to raise money from gays, bisexuals, and transgender individuals, who are described as having “substantial resources.”
As southern whites have moved to the right, Democrats have been forced to cobble together a coalition of minority voters. Feldman recommends as a goal winning just 30 percent of the white vote while working to increase turnout among African Americans and Latinos. So while Jews, Asians, and gays are characterized as potential “fundraisers,” African Americans and Hispanics are the ones the campaign needs to get to the polls in historic numbers, the document makes clear.
The document in its entirety can be viewed below.
2014 Michelle Nunn Campaign Memo