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Defying the Odds

Defying the Odds
New book about the 2016 election.

Monday, July 28, 2014

Anti-Incumbent Consultants

Alexander Burns reports at Politico:
Not that long ago, consultants say, it might have been a professional death sentence to sign up with even one candidate targeting a veteran incumbent like Senate Minority Leader Mitch McConnell or Mississippi Sen. Thad Cochran. These days, Cold Spark is only one of a limited but growing number of Republican firms that operate heavily in the black market of anti-incumbent campaigns.
The Pennsylvania company took in an eye-popping sum from the campaigns of Mississippi state Sen. Chris McDaniel, Idaho attorney Bryan Smith and Kentucky investment manager Matt Bevin. Hopping from one anti-incumbent race to the next, the firm collected a total of $2.4 million for services including ad production, digital strategy and data analysis.

Thanks to an explosion of outsider Republicans running for office and the Supreme Court’s loosening of campaign finance rules, the economics of political consulting have shifted. Suddenly, there’s enough anti-incumbent work to sustain not just a skeleton crew of mercenary consultants, but a full-fledged cottage industry of ideological renegades — interlocking firms that pop up in one divisive primary after another, often working together or for different entities in the same race.
Other firms in the niche include: