And of course Bridge and Rising are at war over Hillary Clinton. The Republicans have a dedicated anti-Hillary team, are building a video archive of all her appearances, have published an e-Book to pick apart her recent memoir and are posting shareable barbs, such as pictures of two rather grand houses the Clintons bought around the time when Mrs Clinton said they were “dead broke”. Mrs Clinton’s defenders at Bridge have created an organisation called “Correct the Record” to rebut Republican attacks on the former secretary of state.
Over the past decade oppo has turned from an art into a science, with fewer camera-wielding college students hiding behind trees and more staff staring at screens all day, monitoring livestreamed interviews and campaign events. Both sides dream of upending an opponent with an Akinesque “gotcha”, but the daily reality is more mundane. On Rising’s website, the self-explanatory headline above one video is “Rep. Joe Garcia (D-FL) Picks His Ear And Eats It”.