One Nation, a new 501(c)4 linked to the Karl-Rove-backed American Crossroads super PAC, is spending more than $1.9 million on print, radio and digital ads highlighting the efforts of Illinois Sen. Mark Kirk, North Carolina Sen. Richard Burr, New Hampshire Sen. Kelly Ayotte, Ohio Sen. Rob Portman and Pennsylvania Sen. Pat Toomey to pass the "doc fix" legislation that realigned payments to Medicare providers with inflation.
The group is headed by Steven Law, the former Mitch McConnell chief of staff who also serves as American Crossroads' president.
It looks to be a likely vessel for the GOP's messaging on policy issues this cycle, as the party faces a difficult political climate with a tough Senate map to defend. All of the incumbents featured in the group's initial ad blitz except for Burr are running in states that Obama won in 2012 and remain top Democratic targets.
According to spokesman Ian Prior, who fills the same role for American Crossroads, the group "will be a platform that will focus on communicating the legislative accomplishments of this new, Republican-led Congress, as well as advocating for legislative issues and solutions currently being debated in Congress."
Its website features a cinematic launch video that splices together clips of presidents from both parties speaking about the American Dream, all under the theme of the U.S. motto, "E Pluribus Unum" — "Out of many, one.