With four months to go before the first presidential nomination contests, Republican and Democratic voters have sharply different perspectives on their parties’ campaigns – from the qualities they value in candidates to the assessments of their presidential fields and the issues they prioritize.
Since March, the share of all registered voters who say it is more important for a presidential candidate to have “new ideas and a different approach” has surged – with virtually all of the increase coming among Republican and Republican-leaning voters. Today, by more than two-to-one (65% to 29%), Republican and Republican-leaning registered voters say it is more important that a candidate have new ideas than “experience and a proven record.” Just five months ago, GOP voters valued experience and a proven record over new ideas, 57% to 36%.
Opinion among Democratic voters continues to be more evenly divided: 50% say it is more important for a candidate to have experience and a proven record, while 42% view new ideas and a different approach as more important. This is little changed from March (46% experience, 49% new ideas).