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Defying the Odds

Defying the Odds
New book about the 2016 election.

Saturday, January 9, 2016

Bush's Sinking Favorability

Gallup reports:
Former Florida Gov. Jeb Bush's image among Republicans has steadily worsened over the past 5 ½ months. His current net favorable rating of -1 (44% favorable, 45% unfavorable) among Republicans is significantly lower than his +27 (54% favorable, 27% unfavorable) rating in mid-July.

Bush's overall familiarity among Republicans -- defined as the percentage who know him well enough to rate him either positively or negatively -- was already high (81%) when Gallup began tracking the candidate images in mid-July. That score has since edged upward, to 89%, second only to Donald Trump's 94% among the major GOP candidates.
But Bush's campaign efforts since July have clearly moved his image in a negative direction. The percentage of Republicans with a favorable opinion of Bush has dropped 10 percentage points, while the percentage with an unfavorable opinion has increased 18 points.