Republicans this election cycle thought they had finally achieved a breakthrough with suburban women after years of losing support.
Now, as the primary season has all but ended, the GOP is back where it once was: Appealing directly to skeptical female voters, the women whose support will make or break the party’s drive to retake the Senate majority.
A sure sign: One after the other, Republican nominees in top Senate battlegrounds have softened, backpedaled and sought to clarify their abortion positions after the Supreme Court’s Dobbs decision that overturned Roe v. Wade. Another is that male candidates have begun putting their wives in front of the camera to speak directly to voters in new television ads.
Those ads, along with public and internal polling data, suggest that the GOP’s struggle to attract women voters may turn out to be the biggest obstacle standing between the party and a potential Senate majority in 2023. A Wall Street Journal poll released Thursday showed that abortion was the single issue most likely to drive respondents to vote this fall, above inflation. And 52 percent of white suburban women say they would support a Democratic candidate in the election, the poll found, while only 40 percent said they would vote for the Republican.
Democrats have over-performed in every special election since the SCOTUS Dobbs decision overturned Roe v. Wade.— The Recount (@therecount) September 6, 2022
Rep. Jim Jordan (R-OH) on what GOP messaging on abortion should be: "We'll lean into it, we're the pro-life party, we're gonna protect the sanctity of human life." pic.twitter.com/turdDfOPdj