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Defying the Odds

Defying the Odds
New book about the 2016 election.

Thursday, July 21, 2011

RNC Does Spanish Ads, Too

ABC News’ Devin Dwyer reports:

Two national Republican groups have launched a summertime Spanish-language advertising blitz to court Hispanic voters in key presidential battleground states.

The Republican National Committee and independent pro-Republican group American Crossroads [actually Crossroads GPS] are simultaneously airing ads in New Mexico, Colorado and Nevada, slamming President Obama on the economy.

The RNC ad, which hits the president on unemployment, taxes, federal debt and deficit, will air on Hispanic radio in the three states, according to a committee statement. It’s expected to run concurrently with a small English-language TV buy in select media markets highlighting a similar message.