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Defying the Odds

Defying the Odds
New book about the 2016 election.

Sunday, July 31, 2011

Twitter Tactic Costs POTUS Followers

The Miami Herald reports that the Obama team is not always adept at social media:

President Barack Obama's re-election campaign really wanted to put the heat on Republicans, so it took to Twitter and asked followers to urge a deal. Considering that Obama's popularity numbers are tanking, it seemed like a good idea to reach out to followers directly.

"Let your members of Congress know, make a phone call, send an e-mail, tweet, keep the pressure on Washington and we can get past this," said @BarackObama.

But as CNN reports, the plan back-fired -- or back-twittered. @BarackObama might have lost more than 33,000 followers. Albeit, the report relies on the data for the twitter handle @whitehousepresscorps, which is tough to find. And it could be just a statistical blip, especially compared to the 9,365,436 current followers of @BarackObama.

Some Republicans seem to appreciate the combat. Lakeland Rep. Dennis Ross (a must-follow, fyi) tweeted "Dear #Obamatons you are ruining my interactions with thoughtful democrats with this spam. And U R hurting your President."