Crossroads Grassroots Policy Strategies (Crossroads GPS) today announced the launch of a new Spanish ad, “Despertarse,” as part of its $20 million advocacy campaign on runaway government spending and debt. The ad, a Spanish language version of the nationally-televised “Wake up” spot, will air on Spanish-language broadcast television stations in Florida, Texas, New Mexico, Colorado, Nevada and Washington DC.
The sixty-second issue advocacy ad seeks to counterbalance the messaging coming from President Obama’s bully pulpit during the debt limit debate. It is the first Spanish-language issue advertisement by Crossroads GPS. It will air in the Miami, Orlando and Tampa markets.
"As the debt limit negotiations heat up and the president uses his office to gain free media attention to promote tax increases, it is crucial to make sure that both English and Spanish-speaking Americans are getting the facts,” said Steven Law, president of Crossroads GPS. "President Obama and his congressional allies have already wasted hundreds of billions of our tax dollars, and we need to send them the message that they don’t deserve another penny in taxes.”
The new Spanish ad can be viewed here. The media buys for the effort currently exceed $158,000 for one week of advertising, though they are likely to be extended.
The new spot is part of a summer-long, $20 million effort by Crossroads GPS to urge decisive action by Congress to cut spending and the national debt and start rebuilding the nation’s economy.
Wednesday, July 20, 2011
Crossroads GPS, In Spanish
The Miami Herald blog carries a Crossroads GPS release: