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Defying the Odds

Defying the Odds
New book about the 2016 election.

Friday, July 8, 2011

Crossroads GPS Advocacy Ads

On the day that the new unemployment numbers are out, Crossroads GPS announces new ads:

Today, Crossroads Grassroots Policy Strategies (Crossroads GPS) launched the second phase of its $20 million advocacy campaign on runaway government spending and debt. New TV spots with a total of $7 million in advertising buys begin running today and into next week on national cable and network stations in eleven states and ten key House districts.

The new national ad, "Wake Up", will run in rotation as both a :60 and :30 spot on national cable TV, as well as on broadcast TV stations in Colorado, Iowa, North Carolina, New Mexico, Nevada and Virginia. The ad will also be backed up with extensive internet advertising.

Additional state-specific ads will focus on Senators Bill Nelson of Florida, Claire McCaskill of Missouri, Jon Tester of Montana, Ben Nelson of Nebraska and Sherrod Brown of Ohio. The ads encourage constituents to contact the Senators and say no to more taxes, spending and debt. Next week, Crossroads GPS will begin running similar ads in approximately ten key House districts.

The total amount dedicated to Phase 2, including national cable, local network affiliates, targeted internet ads and production, totals more than $7 million over two weeks.

"As the debt limit negotiations heat up, we need to counter the power of the President’s bully pulpit and make sure Americans are getting the facts,” said Steven Law, president of Crossroads GPS. "President Obama and his congressional allies have already wasted hundreds of billions of our tax dollars, and we need to send them the message that they don’t deserve another penny in taxes.”

The new national ad can be viewed here, with the :30 version here. The Florida ad can be viewed here, the Missouri ad here, the Montana ad here, the Nebraska ad here, and the Ohio ad here.