Seven months after the 2012 election, a lingering hangover among conservative donors has stalled efforts by right-leaning independent groups to fill their coffers. Wealthy contributors who dashed off six- and seven-figure checks last year are eyeing super PACs and other politically active groups more skeptically, frustrated that the hundreds of millions of dollars spent to elect Romney went for naught.
“There’s donor fatigue,” said Fred Malek, a veteran GOP operative wired into high-net-worth circles. “Everyone was in a frenzy of giving up until the November elections, and then everyone was sort of worn out on the whole process. It’s very hard to raise money after an election, especially after you lose.”
Several Republican fundraisers said they remain optimistic that the money spigot will reopen as the 2014 congressional elections approach. But this time around, donors are seeking to be more judicious about where they put their money, asking groups for detailed strategy and spending plans.
In their pitches, many organizations are pledging to diversify their approaches and not rely as heavily on expensive television advertising as they did in the last election, when the airwaves were crowded with discordant messages. The new emphasis is on digital campaigns and get-out-the-vote organizing — strategies that some groups expect to test this year in Virginia’s governor’s race and New Jersey’s U.S. Senate contest.
The desire of donors to see specific political plans has slowed the efforts of Republican groups seeking to promote their preferred versions of immigration reform, strategists said. The Senate is on track to approve a bipartisan compromise by the end of next week, but prospects in the House are less certain.
It remains to be seen whether any groups on the right will provide significant air cover for lawmakers who support the legislation.
So far, Crossroads GPS, the nonprofit sister of American Crossroads, has spent less than $100,000 to run a newspaper and online ad calling for comprehensive immigration reform. A spokesman declined to comment on whether the organization’s modest efforts so far were due to fundraising challenges.