YouTube and 2028

Our new book is The Comeback: The 2024 Elections and American Politics.  The 2028 campaign is starting already.

Adam Wren at Politico:

NOW STREAMING: The 2028 presidential primaries are already unfolding on YouTube.

Amid the rapid decline of cable news, potential candidates and other elected officials are locked in a digital arms race to draw subscribers, boost their reach and build what amounts to their own broadcast networks.

• Potential candidates like Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Sen. Ted Cruz (R-Texas) are closing in on audiences that rival or surpass total cable primetime viewers for individual networks.
• Missouri Sen. Josh Hawley is racking up millions of views.
• Vivek Ramaswamy, the former 2024 GOP presidential candidate who is running for Ohio governor, dwarfs any other Republican but President Donald Trump on YouTube with more than 813,000 subscribers.
• Former Transportation Secretary Pete Buttigieg’s channel started the year with just 28,000 subscribers, and now has 177,000, having generated nearly 10 million views and accumulated 500,000 hours of viewing time so far this year, according to a spokesperson.
• Kentucky Gov. Andy Beshear saw a 448 percent increase in views from last year to this year, a spokesperson tells POLITICO.

Beshear

Our new book is The Comeback: The 2024 Elections and American Politics. The 2028 campaign is just starting.

Hannah Knowles at WP:

PAWLEYS ISLAND, S.C.Kentucky Gov. Andy Beshear had plenty to say about the culture wars that have divided his party as he laid groundwork here this week for a possible 2028 presidential run.

As some prominent Democrats warn that the party has gone too far left on trans rights, the governor from the deep-red South quoted scripture to explain why he vetoed “every single piece of anti-LGBTQ+ legislation” that GOP state lawmakers sent to his desk. As some institutions back off racial justice initiatives that have faced a fierce backlash and that Republicans call “woke,” Beshear said he was proud to make Juneteenth an executive branch holiday and remove a statue of Confederate president Jefferson Davis from the Kentucky Capitol.

“I’m a proud pro-choice governor, I’m a proud pro-LGBTQ+ governor, and I’m a proud pro-diversity governor,” Beshear said at his final stop, a dinner for Democrats in conservative Georgetown County. “Now some people would tell you that a Democrat can’t win in a state like mine or yours with that resume. Yet here I am.”

Beshear occupies a singular position in the early 2028 Democratic sweepstakes as a two-term governor in a state President Donald Trump won by 30 points who is pitching himself as a blueprint for the party to start winning again. As Democrats fight over whether they paid a price for moving too far left on some social issues, Beshear is using his red-state experience to argue the party need not run away from those topics.