Our new book is The Comeback: The 2024 Elections and American Politics. The 2028 campaign is starting already.
NOW STREAMING: The 2028 presidential primaries are already unfolding on YouTube.
Amid the rapid decline of cable news, potential candidates and other elected officials are locked in a digital arms race to draw subscribers, boost their reach and build what amounts to their own broadcast networks.
- Potential candidates like Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Sen. Ted Cruz (R-Texas) are closing in on audiences that rival or surpass total cable primetime viewers for individual networks.
- Missouri Sen. Josh Hawley is racking up millions of views.
- Vivek Ramaswamy, the former 2024 GOP presidential candidate who is running for Ohio governor, dwarfs any other Republican but President Donald Trump on YouTube with more than 813,000 subscribers.
- Former Transportation Secretary Pete Buttigieg’s channel started the year with just 28,000 subscribers, and now has 177,000, having generated nearly 10 million views and accumulated 500,000 hours of viewing time so far this year, according to a spokesperson.
- Kentucky Gov. Andy Beshear saw a 448 percent increase in views from last year to this year, a spokesperson tells POLITICO.
