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Monday, April 30, 2012


Bloomberg reports:

That’s the title of the Obama campaign’s seven-minute video released today — though the video starts by looking backward, at the economic crisis President Obama inherited when he took office in January 2009.

The narrative strings together video and audio clips about the recession and jobs claims connected to Obama’s policies — a stimulus plan that saved up to 4.2 million jobs, a U.S. automaker rescue that saved 1.1 million jobs. “Like America, he dug deep,” a narrator says at one point. The campaign said in a release that the video will serve as “an important grassroots organizing tool” through the general election and be played live at opening campaign rallies on May 5 in Ohio and Virginia.

Maybe it will work in 2012, but in 2010, a similar rhetorical approach fared poorly.