The advertisement, entitled “Cecil Roberts,” will start today on radio stations in western Pennsylvania, Southern Ohio and West Virginia in a total buy of $175,000. The spot can be listened to here.
The spot uses unfiltered comments by United Mine Workers president Cecil Roberts, from his interview with a West Virginia radio station where he berated President Obama for attacking the coal industry. You can listen to Roberts’ full interview here.
“Cecil Roberts’ undoctored comments speak volumes about President Obama’s extraordinary efforts to destroy the coal industry for thousands of hard-working families in coal country,” said American Crossroads communications director Jonathan Collegio. “When the top official of the United Mine Workers top says President Obama’s war on coal will destroy the way of life in coal country, you know it is time for change in the White House.”
New regulations proposed by the Obama Administration on coal could cost the coal-fired power plant industry up to $180 billion or more, causing electricity rates to increase between 11-23 percent, and cost literally hundreds of thousands of jobs in utilities, mining and other coal-related sectors of the economy, with a dramatic negative effect on the Pennsylvania, Ohio and West Virginia economies.