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Divided We Stand

Divided We Stand
New book about the 2020 election.

Tuesday, April 3, 2012

Seniors and the Campaign

Resurgent Republic reports on a focus group of seniors:
When asked how they will evaluate President Obama come November, most respondents in our Target Voter Series pointed to the economy or their personal financial situation. These seniors were consistent with that theme, but this target voter group added the quality and cost of health care as a top priority. Many surveys have shown that health care is a top priority for older females, while older men tend to worry more about fiscal issues. In our groups, however, senior males and females were equally likely to bring up the health care issue.
Additional key findings include:
  • With few exceptions, these seniors were satisfied with their current health care coverage and nervous about changing what is perceived as a good thing.
  • These seniors recalled few specifics of ObamaCare. Recall of what is in the legislation ranges from very fuzzy to non-existent. However, when reminded, they did express negative reactions to specific features like the individual mandate, Independent Payment Advisory Board, and Medicare cuts.
  • Seniors tended to cite the "wars" as more of a leading cause of the nation’s escalating debt crisis than entitlement spending.
  • Since many of these voters have a fixed income, they were acutely aware of changes in home values and everyday costs (i.e., health care, food, and gas prices).