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Divided We Stand

Divided We Stand
New book about the 2020 election.

Friday, August 22, 2014

Crossroads GPS v. Begich on Gender Equity

"Never go after someone's strength; go after what he thinks is a strength, but what is, in reality, a weakness." -- Karl Rove, Courage and Consequence (New York:Threshold, 2010), p. 78.


The Wall Street Journal reports:
The case against Sen. Mark Begich isn’t about Obamacare, spending or federal debt.
Instead the first round of general election advertising in Alaska hits the first-term Democrat where he’s strongest: women’s issues and work ethic.
Americans for Prosperity on Thursday began a $1 million television advertising campaign charging Mr. Begich skips Senate votes. Featuring Steve Perrins, a local hunting lodge owner who has a reality TV show, the ad hammers Mr. Begich for missing too many Senate votes – more than 80% of other Senators.
“Why can’t Mark Begich show up to vote when it’s time to vote,” Mr. Perrins asks.
Earlier Thursday, American Crossroads launched an ad attacking Mr. Begich on women’s issues – the core of the argument he’s made for months against Republican nominee Dan Sullivan, who won Tuesday’s Senate primary. The Crossroads ad attacks Mr. Begich for gender pay disparity on his Senate staff: Women in his Senate office, the ad says, earn 71 cents for every dollar men do.